Rip It Up Magazine

Task 7th Feb: Rip It Up Magazine 1) What do it notice on the front cover? At the top of the page there is a strapline, that is advertising a band by using two lines above the main title. Super imposition is used over top of the main bold heading ‘Rip It Up’ making the band appear as more dominant. “The Killers” is written in typography across the centre of the cover suggesting it is the leading article in the magazine and will be featured. The colours incorporated in the cover are more masculine and dark, giving off the impression that this is a magazine targeted at men at an age of 30+ considering “The Killers” are quite an old and mature rock band. The same text is used throughout the magazine which is referred to as ‘house style’ 2) Can you spot any reviews? Do these reviews tend to be of the same type of music or are they varied? Can you see any features? What are they generally of? All the reviews are separated into music types, however they are quite alternative and of similar types to each other. There are such different types as 'Indie rock' and Rap and HipHop. The Features in the magazine advertise the reviews that are contained within the magazine if not broadcasting them to the magazines potential audience. The features are usually the titles of the main featuring reviews or the artists that are are featured within the magazine usually in bold font on the cover of the magazine so it is eye catching to the audience. 3) What are the typical 'ideologies' of the magazine. Can you spot any of these? What do they say? 'Rip it up' is a magazine that is usually conveyed as having dark colours and quite a masculine nature about it. The magazine also has matte pages, thus on a whole this magazine is generally aimed at a male audience. In comparison to women's magazines that generally incorporatie bright colours and the use of high gloss paper which is more appealing and aimed at a female audience. 4) What are the Unique Selling Points of the magazine? How do they effectively target an audience The magazine usually focus's on one specific artist per edition so this is targeted at music lovers, of mainly alterante genres. The physical features of the magazine are also included such as the large size that makes the magazine more significant and can also signify for the reader to be getting good value for what they are paying for. The matte pages are generally also linked with being of higher value and more of more value also which can too be appealing to the audience and a point of difference from other magazines. 5) Think back to 'audience gratification theory' and decide if the magazine targets an audience in terms of: surveillance, personal relationships, personal identity or escapism? 'Rip it up' can easily target an audience on the topic of escapism as readers can become intregued in artlies and reviews about their favourite bands, who they potentially idolise and temporally escape reality and become engrossed in the information they are reading. Surveillance is also a present theme in the magazine as music lovers are able to keep up with what their favourite music artists are doing and what their carrers are currently consisiting of, making the audience of 'Rip it up' feel as though they are in the know.